Where in the world has DJing taken you?

Djing has taken me as far west as LA and as far south as Miami. Some of my favorite places were Phoenix and Chicago. Those are great places to play. DC was different… Boston. I’ve been to the Caribbean a few times.

Bringing it back to New York City, about what element of nightlife do you have the most savvy?

Nightlife has changed so much I don’t feel like I’m an expert on anything anymore. The quality of events is not as consistent as it used to be. Club owners are suffering because they’re paying outlandish fees. The rents are astronomical, the cabaret licenses are basically unattainable; there are all these fees that they have to pay. Club owners feel like they have to go through the high end clientele – strictly bottle service just to break even or make a profit. And that kind of alienates the typical partygoer. When you’re pushing $500 bottles and being hard to deal with at the door it takes away from the luster of nightlife.

Dj Commish

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Do you have a signature quote; something that maybe describes you and your style?

There’s this trend that I started on Twitter, it’s called “Let It Play.” That’s kind of my style; I don’t just keep my head down and keep on doing these crazy quick mixes. I watch people and if they like what they’re hearing and they’re feeling it then I let it play a little bit. “Let It Play” is how I differentiate myself from other DJs. They sort of just keep their head down and do routines that they think are awesome or that they worked on, whereas I sort of just watch the crowd and let it play if necessary, you know.

So how do you connect to the masses? You’re obviously on Twitter, what’s your Twitter handle?

My handle is @herbertholler and on Facebook it’s Herbert Holler as well (though I’ve reached my friend maximum).

DJ Herbert

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